At this
month’s Northern California Data Center Summit in Santa Clara, I was asked an
interesting question while serving on a panel with data center real estate experts from Cushman &
Wakefield, CoreSite and Avison Young.
The question:
Where is the growth coming from in your segment of the industry?
It occurs to
me that modular is still seen as a separate segment of the industry. It
certainly won't stay that way. As the demand for data center space grows,
enterprises are looking for more efficient and cost effective ways to build
their next generation critical facility. The role NxGen plays is made clear by
two recent surveys:
- About 76% of respondents to a Digital Realty Trust survey said they either had set data center expansion plans in motion or were considering expanding capacity in 2012.
- NxGen’s own survey finds that all respondents expect their needs to grow and that 95% will consider going modular.
As the need
for data center space grows at a somewhat unpredictable pace, the scalability
and speed-to-market offered by modular will become a clear means for quickly
expanding supply. For those of you who haven’t already done so, please review
our white paper, available at http://nxgenmodular.com/resources, which addresses the role modular will play in months to
come.
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